By Hannah Heser, Reporter
Advertising has drastically changed for many businesses in the Omaha area. They have been trying to figure out ways to adapt to these changes and stay current for the viewers.
Political ad spending and sales around the holidays helped to offset the losses that this industry faced in the first part of the year. It reached $139.8 billion total in 2020.
“What we have noticed is during the last year-and-a-half to two years, it’s a waiting period,” said Lemke. “What that means is that a lot of times your competition can’t keep up and they expire. It is an opportunity for us to grow.”
Lemke said Omaha Magazine is thriving during this period as the quality of advertisements continues to rise.
Lisa Obermeyer leads strategists with her home business, Stratosphere Media.
“COVID has changed our business drastically, but it’s coming back. There were some slumps when businesses closed and they’re not going to be promoting themselves,” Obermeyer said. “People were losing their jobs and businesses, so we have had to adjust like they have.”
A recent report from CNBC showed that social media ad revenues reached $41.5 billion last year, which made up 30 percent of all internet ad revenue. Digital video saw 20.6 percent growth, increasing its share of total internet ad revenue by 1.3 percent, which includes several factors that affect responses for COVID-19’s impact on journalism.
