A store that is on a mission to make women feel beautiful and safe

By: Lindsay Tague, Reporter

COUNCIL BLUFFS, IA- A boutique in Iowa has made it their mission to spread empowerment and positivity. Located on the Historic 100 Block in Council Bluffs, Iowa, the Dusted Charm boutique has one goal: Make all women feel beautiful, empowered and safe.wants to spread the love and empowerment in her community. 

“Basically, the owners really wanted to make a store that was very inclusive to all ages, all sizes,” Says Zyla, “Making people feel beautiful, and that’s one of Dusted Charm’s main purposes is making women empowered and feel beautiful.”

Dusted Charm Store Lead Jordan Zyla helps a customer purchase their items at the check-out counter. 

Dusted Charm promotes their size inclusivity by providing styles of clothing ranging in size from small to 3-XL. They also promote their styles being age inclusive, as well. 

“We carry different styles of clothing to, you know, stuff that can work for your daughter or teenager, and your moms and then even your grandma’s style.” Says Zyla.

Angie Stoufer is a regular shopper at Dusted Charm. She says the store is special because of how much they offer.

“Dusted Charm is special because they offer a lot of different sizes for different sized women, very inclusive.” Says Stoufer.

Another reason Stoufer enjoys shopping at Dusted Charm so much is because they offer more than just clothes. 

Dusted Charm shopper, Angie Stoufer is deciding which Scentsy spray she wants to purchase

“There’s also home décor and just have a lot of variety of different things.” Stoufer says.

To learn more about Dusted Charm, what they offer, and to get a more in-depth look at their inventory, you can visit their Facebook page at Dusted Charm, or go to their website at www.dustedcharm.com